Saturday, January 31, 2009
Driving Through Cyberspace
Both a car and a computer are navigational tools with windshields. Just as we drive through the real world behind the wheel, we navigate cyberspace with a keyboard and mouse. PC Rides has combined the two into a single product experience.
The initial idea behind our Dodge Charger product was to transform the ugly, functional CPU box into an exciting new look that fully integrated a model car shell with the computer to appeal to automotive enthusiasts. As the design progressed, the shell and the computer grew together, with headlights linked to the power supply and taillights to hard disk activity. The goal was to have the car really come to life when booted.
As we continue to get input and reactions from around the world on this first-of-breed product, we are continuing to develop new levels to the design. In the future, for example, we will be looking to offer unique automotive cyber experiences to play on the car computer, including immersive multimedia and automotive themed gaming.